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Expio

Expio is a clothing brand for middle-aged (30-50 years old) individuals, offering stylish and long-lasting jackets and long coats. This iconic luxury brand combines youthful energy and sophisticated elegance, offering customers wardrobe essentials adapted to their specific stage of life.

Expio Shopify store homepage preview showing stylish jackets and long coats for middle-aged adults on laptop and mobile screens

Introduction

Expio is a clothing brand for middle-aged (30-50 years old) individuals, offering stylish and long-lasting jackets and long coats. This iconic luxury brand combines youthful energy and sophisticated elegance, offering customers wardrobe essentials adapted to their specific stage of life.

When Expio planned to build an online store, they went to Devmont Digital for complete development. From early design suggestions to bespoke Shopify development, Devmont collaborated with Expio to build a clean and engaging e-commerce platform well suited to the brand’s style and market.

Key Features

Designs and graphics customized to the brand’s identity.

Discounts, promotions, and packages are all integrated.

Enables smooth shopping across all devices.

Improved user flow for a more efficient and easy shopping experience.

Use high-quality photos to successfully highlight jackets and long coats.
Expio Shopify store blog section preview showing article listings and a detailed view of a jacket styling guide

Key Challenges

Maintaining the brand’s elegance and flexibility throughout its conception and creation.

Tech Stack

Platform: Shopify

Development: Liquid, JavaScript, HTML, CSS

Design Tools: Figma, Adobe Photoshop

Expio Shopify store detail view
Expio jackets and coats articles overview on Shopify store showing multiple article previews

Expio Highlights

Expio Shopify store About Us highlighting brand story and mission to provide stylish, durable jackets for middle-aged adults

A detailed Shopify store designed from beginning to end.


Custom design authorized following extensive client collaboration.


Smooth integration of discounts and promotional features.


A mobile-focused approach improves accessibility for customers.


Completed a visually appealing and functional eCommerce store on time.


What makes Expio
stand out?

Expio separates itself by combining current trends with the everyday necessities of middle-aged customers. The brand’s focus on style, quality, and targeted marketing guarantees that it connects deeply with its intended audience, resulting in a loyal customer base.

Devmont Digital’s
Solution

Devmont Digital worked closely with Expio to create an online shopping store unique to their brand and customers. After receiving feedback from our client, we proposed a unique design that included high-quality visuals from a product shoot, ensuring that the jackets and long coats were shown in the best possible light.

Our developers created a fully customized eCommerce shop with features like coupons, deals, and product bundling to increase customer engagement and revenue. Special care was taken to keep up Expio’s premium brand image, guaranteeing consistency throughout the website’s design and functionality. We achieved this by emphasizing mobile responsiveness and user experience.

Devmont Digital made our Expio idea a reality by developing a gorgeous Ecommerce store. Their attention to detail and ability to nurture our brand's personality made the relationship extremely satisfying.

The Visual

The Expio website has a simple and sophisticated appearance, with a neutral color scheme that fits the apparel collection. Middle-aged customers enjoy an exciting and smooth buying experience because of high-quality product photos and easy navigation.


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