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UGC Italia

Revamping an Italian UGC marketplace platform with seamless creator-client dashboards, secure payments, and automated workflow management.

Introduction

UGC Italia is a creator-powered marketplace that connects brands with vetted content creators to produce authentic, high-performing user-generated video content for marketing campaigns. Their platform manages the full production cycle—from creator onboarding to final content delivery—providing brands with a reliable solution for scaling their digital marketing through real, relatable video content.

UGC Italia offers brands access to verified creators, simplified project management tools, and automated workflow features that ensure smooth campaign execution. This includes project status tracking, creator validation, and secure payments, making it a go-to platform for businesses looking to leverage user-generated content in Italy’s competitive digital space.

In 2024, UGC Italia approached Devmont Digital to rebuild their entire platform after suffering setbacks from previous development teams. They needed a fully functioning, modernized system that could support their creator-client marketplace, enhance UI/UX to match industry competitors, migrate thousands of existing creator records, and maintain their strong SEO presence on Google Italy. The main goal was to deliver a seamless, scalable, and automated platform that would serve creators and brands alike.

Key Features

A major requirement for UGC Italia’s new platform was to build a fully custom portal powered by Laravel. The platform needed to handle multiple user types—brands, creators, and admins—each requiring different dashboard views, access levels, and tools. For creators, this included profile management, content upload tools, and project status tracking. For brands, it involved campaign creation, creator selection, and approval processes. For admins, the system allowed full oversight of transactions, content flow, and user management.

The platform’s success relied heavily on delivering intuitive, role-based dashboards for its three main user types. Each dashboard was custom- designed to display only the information relevant to that specific user’s journey—eliminating confusion and streamlining the content creation process. Brands could see their active and pending projects, creators could track submission status and payments, while admins managed creator vetting and Pro Badge verification—all from a unified system.

To build trust between brands and creators, UGC Italia required a secure, automated payment system. Using Stripe’s API, we built a custom escrow- like feature: brands fund a project in advance, but creators only receive payment when their submitted content is approved. This feature significantly improved confidence on both sides of the marketplace and eliminated the risk of non-payment or delivery disputes.

To boost marketplace credibility, UGC Italia wanted a manual Pro Creator badge system. Admins could vet top creators and assign them Pro status from the backend. Pro creators received special profile indicators, increasing their visibility to brands and improving their chance of being hired for premium projects.

To encourage upfront funding and streamline budget management for brands, we implemented a Top-Up Credit feature. Brands can prepay amounts like €2500 and receive bonus credits (€2750), incentivizing larger upfront spends and improving platform cash flow

UGC Italia’s previous platform held over 2,000 creator records, each containing profile details, project histories, and video content. Migrating this data without loss or corruption was essential to retaining platform integrity and user trust. We completed the migration with zero data loss, ensuring that every creator account, dashboard, and associated project data moved seamlessly to the new system.

Key Challenges

Custom Role Management:
Building a multi-role portal that catered specifically to brands, creators, and admins required careful planning. Each user type had unique needs, and the system had to deliver distinct experiences without overlap or confusion.

Secure, Conditional Payment Flows:
Creating a custom Stripe payment logic where creators are only paid post-approval was critical. This escrow feature needed to be airtight to protect both clients and creators, while still being easy to manage through the platform.

Creator Data Migration:
Moving thousands of existing creator records—including video uploads and project data—was risky. Maintaining data integrity throughout this process was non-negotiable to ensure platform reliability and user satisfaction.

Real-Time Workflow Automation:
Developing a system that could track every step of a project—from brief submission to content approval and payout—was complex. Each action needed to trigger automatic status updates, notifications, and payment releases to reduce admin work and prevent errors.

Tech Stack

Laravel: For portal development and backend functionality.

Blade + Bootstrap: For frontend design and user interface.

WordPress: For the marketing website to support SEO goals.

Figma: For UX/UI design and prototyping.

Stripe: For payment processing with custom escrow logic.

MySQL: To securely manage user, project, and transaction data.

Slack + Zoom: For client communication and project updates.

UGC Italia’s Highlights

The rebuilt UGC Italia platform now includes several standout features that set it apart from similar marketplaces:

Fully Custom Client-Creator Portal

A Laravel-powered backend that delivers an intuitive, role-based dashboard for brands, creators, and administrators.

Escrow-Style Stripe Payment Logic

Secure, conditional payments ensure trust and satisfaction for all parties involved in content transactions.

Pro Creator Badge System

Verified creators receive special recognition on their profiles, boosting client confidence and marketplace credibility.

Top-Up Credit Feature

Brands can invest in larger prepaid balances with incentives, driving higher transaction volumes and platform loyalty.

Flawless Creator Data Migration

Over 2,000 creator profiles, projects, and media files were migrated without disruption, maintaining user trust and continuity.

Automated Workflow Management

From creator onboarding to final payouts, the system automates key processes, reducing admin effort by 60% and accelerating project timelines.

What Makes UGC Italia Stand Out?

UGC Italia stands out for its ability to provide brands and creators with a smooth, secure, and fully automated experience. The role-based portal ensures users have exactly what they need at every step, while the Stripe escrow integration protects all financial transactions.

The addition of the Pro Creator badge system and the Top-Up Credit feature increases the platform’s value for both creators and brands, encouraging more engagement and larger transactions.

With a backend built for scalability, UGC Italia is now equipped to handle growing demand without performance or usability issues. The seamless migration and automation also mean that platform administrators spend far less time on manual tasks, freeing them to focus on growth and customer support.

Devmont Digital's
Solution

Devmont Digital approached UGC Italia’s platform rebuild with a comprehensive strategy focused on solving the platform’s most critical challenges. We rebuilt the platform from the ground up, delivering a clean, scalable Laravel solution integrated with WordPress for SEO and marketing purposes.

Custom Stripe payment handling was developed to ensure secure, conditional payouts, while the Top-Up Credit and Pro Badge systems were added to enhance monetization and user experience.

The successful migration of thousands of creator profiles preserved the platform’s existing community, while new automation features reduced manual work for administrators by over half.

The final result is a modern, reliable, and scalable UGC marketplace that meets UGC Italia’s business needs and positions the platform for future growth in Italy and beyond.

“Devmont Digital transformed our website into a highly efficient Sales Engine. The customization function has been popular with our clients, and we're excited to see the number of direct sales rise.”

The Visual

The new UGC Italia platform is a fresh, user-friendly space designed to connect brands and creators effortlessly. Its clean interface, clear navigation, and intuitive dashboards ensure both clients and creators can manage projects, track progress, and handle payments smoothly. The platform’s streamlined workflow, secure Stripe-powered payment system, and role-based features reflect UGC Italia’s focus on reliability, simplicity, and trust—giving users a professional, efficient, and r

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